Getting the Nose of Your Cause Marketing Under the Tent

The last installment of the Dynamics of Cause Engagement study released yesterday found that social media cause promoters aren’t the ‘slacktivists’ that they’re often portrayed to be.

The study was conducted for the Center for Social Impact Communication at Georgetown University and sponsored by Ogilvy Public Relations.

Instead, the study finds, people who engage with causes via social media are:

The bottom line is that social media may in fact be a very good way for a cause to get its ‘nose under the tent’ of potential supporters. Link
Read the full results here.

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