Here’s a few examples.
- Tim Horton’s offered a free donut to anyone who purchased any beverage while sporting an ‘I Voted’ sticker. Horton’s also surprised voters at polling locations in Ohio, Michigan and Buffalo, New York with free coffee/lattes and donuts/muffins.
- On election day you could get a free taco at California Tortilla locations along the East Coast when your showed your ‘I Voted’ sticker, no purchase necessary.
- Select locations of LaMar’s Donuts in Colorado, Kansas and Nebraska offered a free donut to people wearing the ‘I Voted’ sticker. In the lead-up to the election LaMar’s promoted a straw poll of voters as activated by donuts shaped like either a donkey (representing the Democratic party) or an elephant (representing the Republican party), although it had no predictive power. At LaMar’s, Mitt Yumney outpolled Dough-Bama 50.2 to 49.8 percent.
Just another way that cause marketing has inculcated itself into our everyday life.