Share Our Strength reports that its one-day ‘Dine Out No Kid Hungry’ campaign at a number of the nation’s restaurants on Sept. 8, 2012 generated more than $5 million, more than twice last year’s total.
Regular readers know that I like to report the results of campaigns when they’re available.
No Kid Hungry is year-round anti-child hunger effort that concentrates on improving access to existing childhood nutrition programs, educating low-income families on how to stretch their food dollars, and raising public awareness on the issue of child hunger.
Dine Out No Kid Hungry was a one-day effort at 292 restaurants across the spectrum and representing 8,200 locations nationwide. Notable chains included Arby’s, Bruegger’s Bagels, Denny’s, Fuddruckers, Corner Bakery Café, Romano’s Macaroni Grill, and others. By itself, the Arby’s chain generated $2.5 million for the effort.
I remember Arby’s activated its sponsorship in its weekly fliers, see at left. Share Our Strength activated the campaign as a whole through social media, PR, and the website http://dineout.nokidhungry.org, which included a map that pointed you to participating Dine Out No Kid Hungry restaurants in your zip code.
Labels: Activation, Actual Cause Marketing Results, Arby's, Bruegger's Bagels, Cause Marketing Activation, Corner Bakery, Denny's, Dine Out No Kid Hungry, Fuddruckers, Romano's Macaroni Grill, Share Our Strength