Get ready to have your heart warmed.
Last year, when he was six, Jamie Ashbourne of Jensen Beach, Fla., wanted to give some toys to less-fortunate kids at Christmas-time. But he found the whole process of donating unwrapped toys to kids he’d never meet somewhat joyless. That's the little fellow at the left.
So he set about buying… I assume bankrolled by mom and day…and wrapping enough toys to fill a sleigh. But by the time he was finished, it was just days before Christmas and most toy drives were over. But in the last hour the Gertrude Walden Child Car Center in Stuart, Fla. welcomed him, and Jamie got to play Santa after all.
Now age seven, Jamie will be back at the Walden Center on Dec. 19. But Jamie has also turned his eye to the kids affected by Hurricane Sandy in New York and New Jersey, although it’s too soon to see how that will play out.
Jamie’s website, elffactory.org, is set up to accept donations and well wishes. And, I suppose, if you can do anything to help enable Jamie to make a donation to the youngest victims of Sandy, his parents would love to hear from you.
Labels: cause marketing, Christmas Cause Marketing, elffactory.org, heart-warming, Jamie Ashbourne