Cause Marketers, You Got Some 'Splainin' to Do

A new survey of corporate communicators finds that most companies spend no more than 10 percent of their communications budget telling the world about their CSR efforts, and fifty percent of their communications outreach is media relations and internal audiences like employees.

The survey comes from London-headquartered Grayling, the world’s second largest independent PR agency with annual billings of $148 million.

Among other findings:





Plainly cause marketers and CSR practitioners got some ‘splainin’ to do to the corporate communications staff.

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