Comments on Cause Marketing: Cause Marketing Outside Its Credo?

tag:blogger.com,1999:blog-692321252677738655.post2742313133902310578..comments2007-10-05T10:17:48.242-07:00Comments on Cause Marketing: Cause Marketing Outside Its Credo?Paul Jones is the president ofhttp://www.blogger.com/profile/18140565081821496777noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-692321252677738655.post-22595759217203052732007-10-05T09:05:00.000-07:002007-10-05T09:05:00.000-07:00I agree that they are contradicting themselves wit...

I agree that they are contradicting themselves with this CRM campaign. Unfortunately, I see that more and more businesses are looking for short cuts to jump on the bandwagon without really thinking about either their brand or their mission. Perhaps this is why we are seeing more cynicism among consumers?

Kim Carpenter Drakenoreply@blogger.com