Comments on Cause Marketing: Optimizing Your Website for Word of Mouth

Paul,This is Jake from Blake's office of TOMS.Blak...

2008-03-04T12:12:00.000-08:00

Paul,

This is Jake from Blake's office of TOMS.

Blake is really impressed by your comments, and would love to buy you a pair of shoes, and donate a pair on your behalf.

Please shoot me an email at jake@tomsshoes.com.

thanks,
jake

Good stuff. Other ideas could include...(a) Videos...

2008-01-20T02:58:00.000-08:00

Good stuff. Other ideas could include...

(a) Videos of people using the shoes - perhaps in "unique" ways. (Think "Will It Blend" videos.)

(b) Community - perhaps a forum, or a kind of social networking community.

(c) Competitions. Get friends involved somehow.

Paul Hancox
ConversionBlogger.com
Converting Visitors Into Customers

TOMS (blake mycoskie) has a myspace. On the compa...

2008-01-17T21:18:00.000-08:00

TOMS (blake mycoskie) has a myspace. On the company focused page there is a large image with a link to help aid in word-of-mouth marketing.

I agree, however, that this link should be made available on the main web page.

I love love love TOMS. I think what they're doing with its business model is something so revolutionary.

How timely! I just went through the whole cut and ...

2008-01-17T13:26:00.000-08:00

How timely! I just went through the whole cut and paste thing with the TOM url so I could send it to my eco-friendly son. A "tell a friend" link would be better.