tag:blogger.com,1999:blog-692321252677738655.post4680445512983956208..comments2009-01-10T10:08:33.891-08:00Comments on Cause Marketing: Cause-Related Marketing for Africa from TampaxPaul Jones is the president ofhttp://www.blogger.com/profile/18140565081821496777noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-692321252677738655.post-3057685015530121342009-01-09T16:54:00.001-08:002009-01-09T16:54:00.001-08:00I think that looking at this ad, it caught my eyes...I think that looking at this ad, it caught my eyes at first. I didn't understand what it meant but after reading what the scriptured said and the big font, I thought it's very clever. Not many people pay attention to the meaning of the picture unless they read. This is a good way of promoting TAMPAX and helping another country with their health and education.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-692321252677738655.post-27400740201705077372009-01-09T16:54:00.000-08:002009-01-09T16:54:00.000-08:00I think that looking at this ad, it caught my eyes...I think that looking at this ad, it caught my eyes at first. I didn't understand what it meant but after reading what the scriptures said and the big font, I thought it's very clever. Not many people pay attention to the meaning of the picture unless they read. This is a good way of promoting TAMPAX and helping another country with their health and education.anonymoushttp://www.blogger.com/profile/00512147147575697243noreply@blogger.comtag:blogger.com,1999:blog-692321252677738655.post-54747057254013350082008-04-15T05:45:00.000-07:002008-04-15T05:45:00.000-07:00I found it hard to come up with an 'elevator pitch...I found it hard to come up with an 'elevator pitch' for the campaign when trying to discuss it with my teenaged niece (very much the demographic for the HERO program). There's a good fit at the core - Tampax providing sanitary supplies and hygienic bathroom facilities to African communities so teenage girls don't have to leave school - yes, that makes sense. But then, every promo piece I see has rjleamanhttp://www.wildapricot.com/blogs/newsblog/default.aspxnoreply@blogger.comtag:blogger.com,1999:blog-692321252677738655.post-53701983558858428772008-04-09T19:51:00.000-07:002008-04-09T19:51:00.000-07:00As a philanthropy consultant and as a woman, I hav...As a philanthropy consultant and as a woman, I have also paused at the language of the Tampax campaign slogan. It seems to me that someone spent LOTS of time looking for a clever spin on the word "period." I'm all for clever, memorable tags and creative play on words but sometimes it can get in the way of the program and its goals. Perhaps if it is such a stretch to connect this product with Kim Carpenter Drakewww.goaldrivenphilanthropy.comnoreply@blogger.com