Comments on Cause Marketing: Boston Law Firm Uses Green Cause Marketing Tactic

Hi Sean:I agree with you on both counts. No new LE...

2009-02-05T23:22:00.000-08:00

Hi Sean:

I agree with you on both counts. No new LEEDs building or retrofit will be launched because this law firm offers a 15% discount for 1 year.

And yes, the firm id doing this mainly for the public relations value.

But I posted on it because I thought it reflected the growing green Zeitgeist of the time.

Thanks for you thoughtful comment.

Warm

this is certainly interesting, but I wonder how ha...

2009-02-05T19:59:00.000-08:00

this is certainly interesting, but I wonder how hard it actually does reverberate in the economy. I find it difficult to believe that because of that discount, someone will build a green office building here in Beantown. It does, however, provide a nice splash in the press pages and does some good for the law firm. Change comes in increments, of which this is certainly one.

Leave it to a law firm to get clients in the door ...

2008-11-21T10:23:00.000-08:00

Leave it to a law firm to get clients in the door with a "cause" based discount and then bump rates back up to standard once all the "real" work begins (after 2009). Genius.