William James, the first real American psychologist, said that habits are like the crease in a man’s suit pants or the channels set by the water that came before. “Could the young but realize how soon they will become mere walking bundles of habits, they would give more heed to their conduct while in the plastic state,” James said.
Benjamin Franklin, perhaps the greatest-ever American and a first-rate aphorist said on the topic, “Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” Franklin really knew how to cut through the crap, didn’t he?
So what are five habits that you as a cause marketer should adopt?
- You should habitually stay abreast of cause marketing trends and changes.
- You should habitually talk to your sponsors, at least once a week.
- You should habitually think about ways to improve your cause marketing campaigns.
- You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing.
- You should habitually make all your cause marketing appeals open, transparent, and easy to understand.