In my ongoing quest to highlight cause marketing efforts large and small , here’s a smaller one. The Skinner family is facing not one, but two liver transplants. Their two children, 2-year-old Claire and 4-year-old Benson both suffer from primary hyperoxaluria, a genetic disorder that causes their livers to produce too much oxalate. Claire’s case is the more acute, requiring her to spend as much as 15 hours a day on dialysis. Claire is already on the transplant list and Benson will almost certainly join her there in the near future. So their friends at Shelf Reliance, a company that sells emergency preparedness supplies, are conducting a cause marketing campaign on behalf of the Skinner kids. When you buy a #10 can of Shelf Reliance brownie mix, they will donate the full purchase price… $14.90… to the Children’s Organ Transplant Association in support of liver transplants for Claire and Benson. The ‘call out’ in this flyer I received isn’t as good as it needs to be, or even fully accur...
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