We’ve talked about buy one give one cause marketing (BOGO). And buy one give one get one cause marketing (BOGOGO). Even buy one plant one (BOPO) cause marketing. Now Betty Crocker Fruit Rollups from General Mills offers WOGO; win one give one with the item in question being a XO laptop computer. Here’s how it works. Inside specially-marked packages of 6 varieties of Fruit Rollups are certificates for a free XO computer. A total of 2001 XO computers will be given away in the sweepstakes. A matching number will be donated to children in Africa. From December 1, 2010 through May 31, 2011, General Mills will also donate one dollar to One Laptop Per Child , the nonprofit organization behind the XO, for every Fruit Rollup coupon redeemed up to $4,000. Winonegiveone.com , the promotion’s website, offers a third way for laptops to be donated to Africa. The site, which is targeted to kids and moms has a kind of Angry Birds-type game that allows you to propel a heroic action figure to Africa...
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