There’s a certain extravagance to the claims made the makers of two handheld games from Nintendo and Radica. Use our products regularly, they suggest, and not only will your brain get a workout, but you may even be able to turn back the clock on your gray matter! Reporters and critics who had initially given a pass to Nintendo’s ‘Brain Age,’ and by extension the less ambitious Radica ‘Brain Games,’ are now looking at these games with a more gimlet-eye. In my latest post to my blog on informal learning called The Learner’s Guild , I look at the two games and draw my own conclusions.
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.