Most cause marketing is aimed at consumers, but not all. B2B cause marketing takes place regularly, if not commonly. Here’s an intriguing B2B cause marketing offer from Zoomerang , the online survey company, benefiting schools or other organizations through JustGive.org . Here’s how works: When you buy $2,500 worth of Zoomerang services between Sept 13 and Sept 30, 2011, the company will send you via email a $100 GiveNow card from Justgive.org. While Zoomerang is promoting this as a chance to give school supplies in time for back-to-school, the JustGive.org certificate could go to any of hundreds of thousands of organizations in the JustGive orbit. I was prepared to really like this campaign until I read the fine print . First off, the campaign time period is oddly short. It lasts 17 days. Apparently whoever developed this campaign is a Virgo. The offer is available only to people that Zoomerang or its affiliates approach. I saw this because I’m a Zoomerang customer. But you can’t take...
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