Cause Marketing

Although I surely come off as a homme du monde and maybe even a bon vivant , I confess that I spent the first nine years of my life in a tiny desert hamlet in the American Southwest where I lived across a dirt road from a large cotton field. I lived so close to the field and so far from town that many’s the morning I was woken up by crop duster airplanes . My family had been city-folk for three generations before me. Still, as a boy I envied the handsome blue corduroy jackets worn by the members of the Future Farmer’s of America (FFA). I missed this campaign from Campbell’s in 2009 and 2010 benefiting the FFA. But I came across it while working on the Alden Keene Cause Marketing Database. And though Campbell’s didn’t renew for 2011, it may be my favorite cause marketing campaign of the last few months. Called Help Grow Your Soup, in 2010 the campaign restored five barns… chosen by popular vote by people inputting Campbell's Soup UPC codes… in Michigan, Indiana, Maryland and North...