Still selling $15 pink hoodies and $28 cosmetic bags to benefit your charity? That’s so 2006! Right now AudreyBags.com is selling limited-edition handbags to benefit the Audrey Hepburn Children’s Fund . Audreybags, like the Trocadero to the left, are made of canvas and feature images of the timeless beauty that is Audrey Hepburn. Only 36 of each handbag is made. Prices range from $325 to $825. The Trocadero clocks in at $725. I love Audrey Hepburn. But I can’t imagine paying $725 for a canvas handbag (I don’t carry handbags so I can’t imagine paying even $25 for one). But Audreybags.com isn’t targeting me. They’re targeting high net worth individuals. If you sell merchandise as a part of your cause-related marketing or fundraising you might strongly consider targeting a similar audience. Here’s why. According to the 2007 World Wealth Report from Merrill Lynch and Capgemini , the number of high net worth individuals… people with net assets of $1 not including their primary residence… i...
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