Cause Marketing

Typically, charities are better at asking for help than they are at demonstrating success at their mission. That’s why I was heartened by this ad from Save the Children . Only the savviest of a charity's supporters understand what their charities do in a specific way. We all know that food bank puts food on the shelves, that nonprofit hospitals treat sick people, that aid charities help people in extremis, and that pet rescue charities move pets out of bad situations. But knowing a food bank’s mission doesn’t exactly clue you into how important logistics are to them. Aid charities succeed or fail based in part on the quality of personal relationships with local officials. All the good things a hospital does can be erased if it can’t also rein in infections. With GoodGoes.org Save the Children effectively communicates what saving children looks like at the ground level in the developing world. In effect it’s a kind of blog, with posts from Save the Children health workers in a half...