My birthday is in February and recently I got the notice at the left from Crowdrise, a free online platform and social media site that helps you raise money for causes you care about. It’s similar, in several respects, to the friends and family fundraising platform that comes your way when you sign up to participate in a race event on behalf of Komen, the American Diabetes Association or the Leukemia and Lymphoma Society. The difference is that with Crowdrise you decide what the cause is and how to make your case for it. You can also be sure that Susan G. Komen for the Cure spent a darn sight more on their back-end software than did Crowdrise. That’s not a dig on Crowdrise or Komen as much as it is recognition that in the Internet age a lot of software which used to cost a fortune no longer does. Because Crowdrise is independent of any single charity it feels more organic. You direct the effort, determine timelines, goals, messaging and the like. You’re not just another cog in a giant ...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.