I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few. I’ve certainly seen services that use cause marketing; including law firms, hotel chains and vacation companies. Now a video production company in Belgium is using BOGO to cause market their service. For each travel video Timbooktwo produces, the company will make a video for a charity. Here’s how it works; when the company is in a region of the world shooting for a paying client, they will contact a charity in the region and shoot for a day. The company says: “In our experience, most charity projects fit into this time frame.” In that way, what Timbooktwo is doing is similar to companies that pay employees for certain volunteer work. But, of course, that analogy is incomplete since the shooting of a video is only the start. At the very least it requires many more hours of both pre and post-production time. I should al...
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