Cause Marketing

Paper icons can be a license to print money if all the elements come together right. But there’s always been the challenge of how to display them. Paper icons, others call them ‘pinups,’ are small pieces of printed paper, oftentimes displaying the charity’s logo, sold for $1 or more, and benefiting a cause. Usually they’re displayed in-store, perhaps hung from fishing line, or taped to the store’s windows. Twenty CiCi’s Pizza Buffet locations in Georgia have come up with a fun idea of how to display the paper icons for their charity of choice, Special Olympics Georgia. Those Georgia CiCi’s locations began selling Special Olympics paper icons for $1 starting on July 16. On Monday, August 13, 2012 they had a kind of inflection point whereby they challenged their customers to buy enough paper icons on that day to cover a law enforcement vehicle. Fun idea! In addition, on Monday, August 13, CiCi’s donated 10 percent of sales to Special Olympics Georgia. "At CiCi's we care about o...