Cause Marketing

First off the usual disclaimers. This is by no mean an exhaustive list. I don’t see much cause marketing from outside North America . I read and speak only English; and, well, a smattering of Esperanto ;). There may well be… and probably is… some brilliant cause marketing coming out of Senegal or Bengal or Finland or Vietnam or Rio de Janeiro that I just don’t know about. I certainly don’t even see all the cause marketing done in North America . I only post about cause marketing about twice a week. So needless to say, I don’t review all the cause marketing that comes over the transom. There can be no doubt but that I have blind spots. But I did review a lot of cause marketing in 2008… more than 135 posts… and I saw much more than that. So with that said, here’s the best 11 cause marketing efforts of 2008 (as far as I know). In January I was besotted by TOMS Shoes ‘buy one, give one’ (BOGO) campaign. Buy a pair of their alpergatas shoes and they give away a pair to a needy ch...