Are there some cause marketing elements that should not be placed together in the same campaign? Or, if your company has a cause campaign with one charity are there other charities you should not support with a cause campaign? These and other questions came to me recently while watching roofers replace the roof on a neighbor's house. They put copper flashing around the chimney and then very carefully nailed it down with expensive copper nails. Anyone who has every roofed a house knows why. If you used the same galvanized nails that you use to nail down shingles they would react with the copper. First the nails would corrode and then the copper flashing in the area where the nail had been would corrode. It’s the result of an electrochemical reaction called galvanic corrosion. You see the same effect in the kitchen when you bake salty foods like lasagna in a steel pan and cover it with aluminum foil. Leave it on too long and the foil will get pitted where it touches the lasagna. That...
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