Some $8 billion a year is returned to American households each year in the form of rebates, estimates Parago, a rebate promotion provider in Lewisville, Texas. That dwarfs the $1.7 billion that IEG predicts companies will spend on cause marketing efforts in 2012. Surely there’s a way to mash-up these two different approaches to incentive promotions in a way that makes best advantage of both. In fact, Bota Box, which sells California wines in a box is doing exactly that to benefit the Arbor Day Foundation. In time for National Picnic Month this month, Bota Box will either donate to the Arbor Day Foundation or offer customers a rebate when they meet the terms of the rebate. Here’s how it works: When you send in the cash register receipts for three Bota boxes and the official mail-in rebate form, the company will make a $12 donation to the National Arbor Day Foundation. Or, you can take the rebate yourself. The corresponding rebate amounts for 2 Bota Boxes is $7 and $3 for one Bota Bo...
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