In the United States there’s one place where you’re all but guaranteed to run into some kind of cause marketing and I'm not talk about a nail salon. No the kind of place you're most likely to see cause marketing is at a retail franchise outlet. The ten largest franchise systems, ranked according to worldwide sales volume as ranked by Franchise Times follow. Where known I’ve added the cause with which each franchise system is most publicly affiliated. McDonald’s… Ronald McDonald House Charities 7-Eleven… Muscular Dystrophy Association KFC … KFC Colonel’s Scholars Burger King… ? Subway Restaurants… American Heart Association Ace Hardware… Children’s Miracle Network Circle K Stores… United Cerebral Palsy Pizza Hut… Book It reading incentive program Wendy’s… Dave Thomas Foundation for Adoption Marriott Hotels, Resorts & Suites… Children’s Miracle Network . It’s not surprising that consumer-oriented franchises would tend to have a cause marketing focus. Academic research cons...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.