Cause Marketing

In the 1926 World Series Babe Ruth heard about 11-year-old Johnny Sylvester, a New York boy who had been hurt in an accident and was in the hospital desperately ill. The Babe rushed to the hospital to visit Sylvester and promised to hit a home run on his behalf. The next day the Sultan of Swat hit not one but three home runs for the youngster. Sylvester rallied , went to Princeton, served in World War II, had a successful business career, and died in 1990 at the age of 74, a lifelong Yankee fan. (That's Johnny and the Babe at the left). Good causes, it seems to the founders of New York City-based company Charity Bets , can be a terrific performance enhancers. Now Charity Bets is betting that people are willing to wager their athleticism against their friends' scepticism! Here’s how it works: You set a performance goal for a race event; triathlon, marathon, bike race, 10K, etc. Then you solicit pledges from your network of friends that you’re willing to bet them that you’ll hit ...