Cause Marketing

Just last night my youngest asked me what my favorite thing to do was when I was her age. I grew up on the edge of the Sonoran Desert and outside our home near a crossroads was a large mound of brush several hundred feet across that was home to all manner of desert animals, reptiles and insects. Many is the hour I spent watching creatures crawl in to and out of that mound. To this day I remember vividly a grisly encounter between a rattlesnake and a roadrunner, where, as in the Warner Brothers’ cartoon, the roadrunner emerged unscathed. In short, I didn't suffer from what author Richard Louv has called ‘Nature Deficit Disorder.’ But in his 2005 book ‘Last Child in the Woods,’ Louv describes the possible effects: Limited respect for natural surroundings Attention deficit disorders, depressions, mood disorders, and poor grades. Childhood obesity. So far, no medical manual recognizes Nature Deficit Disorder, but the outdoor products company The North Face does and is ...