Cause Marketing

One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for. Here’s a freebie for Ball jars, which sells food preserving jars and equipment, and Grow Appalachia, which teaches the people of rural Kentucky how to grow, cook and preserve their own food. According to the website, Grow Appalachia, formed under the auspices of Berea College… a nonsectarian Christian college in Berea, Kentucky… has several pressing goals: “Basic diet-related health concerns – obesity, diabetes, heart disease." "Limited availability of high-quality fresh produce." "Generational loss of knowledge of gardening, cooking, and food preservation skills." "Widespread economic dependency and lack of autonomy.” The program has one year under its belt. There were 400 people enrolled, 2,800 people fed, 60 tons of food grown at a cost of $1.25 a pound. Startup funds for Grow Appalachia came from billionaire John Paul DeJoria, wh...