There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out. I first floated the idea of a stock index that would track companies that do cause marketing back in 2009 . I tried to figure out Yahoo Pipes so that I could put the feed right into this blog. But alas sometimes the geek gene does fall pretty far from the tree. So I talked to programmers to see if I could find someone who could do the same, but it was always more than I was willing to pay. Finally, last week I hired a MBA student to do it all in a spreadsheet, and what do you know but that over the last 15 years a basket of 25 cause marketing stocks dramatically outperforms the Dow, the S&P 500, the NASDAQ Composite, and the Wilshire 5000. The index, which I call the Alden Keene Cause Marke...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.