Cause Marketing

On Sunday, Sept 18, 2011 the Goodyear tires on cars racing at the NASCAR Geico 400 and O'Reilly Auto Parts NHRA National Top Fuel and Funny Car races featured a show of support for the troops and will benefit the nonprofit charity called Support Our Troops . The tires, which sported a custom Support Our Troops graphic on the sidewalls, have now been pulled from the cars and will be autographed by their respective drivers and auctioned off online to support the cause. This is the second year that Goodyear has conducted this campaign. But for 2011 the company has added some new elements. Goodyear’s website asks you to donate directly via the site or by text-to-donate. The text-to-donate option generates a $10 donation by adding that amount to your mobile phone bill. Goodyear also invites customers to donate all or part of their rebate when they purchase tires during Goodyear's 'Traction in Action Tire Sale.’ Lastly, Goodyear has also developed an event that shows promise, e...