...And Keith Richards Feels Fine Today is Earth Day and in honor I review the current Louis Vuitton campaign for The Climate Project , Al Gore’s nonprofit wherein some 2,300 volunteers in the United States, Australia, Spain, India, the UK and Canada deliver a version of the Nobelist’s famous climate change slideshow. Strictly speaking this isn’t cause-related marketing. If you buy the Vuitton suitcase in the photo a donation is not made to The Climate Project. Still, I think there’s value for cause marketers to study this advertising campaign meant to call attention to Vuitton’s efforts on environmental sustainability and to the mission of The Climate Project. A quote from Al Gore on the Vuitton website puts it this way, “The Climate Project has made great strides in educating people all over the world about climate change and the solutions that will be necessary to solve the crisis. We welcome Louis Vuitton as a valuable partner in advancing this message.” The art to the left is a b...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.