Cause Marketing

A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose. The paper published in the January 2013 issue of Memory and Cognition and called Major Memories for Microblogs and it details several experiments involving how well people remember Facebook posts. The paper’s authors were Laura Mickes, Ryan S. Darby, Vivian Hwe, Daniel Bajic, Christine R. Harris, Nicholas J. S. Christenfeld of the University of California at San Diego, and Jill A Warker of the University of Scranton. Professor Mickes has a new appointment at the University of Warwick in Coventry. In the first, they tested for how well people remembered the status updates of strangers in Facebook. Study subjects were randomly assigned to see on a screen either Facebook posts or sentences from books for a brief flash. Immediately after...