Cause Marketing

The winner of the 2011 World Series will be determined tonight at Busch Stadium in St. Louis. But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic brings. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Each was separately highlighted during the 2011 Series. This is no small thing. Game 2, for instance, had 14.69 million viewers . Not quite ‘Dancing With the Stars’ numbers, but respectable given the two teams playing for the Championship this year. The cause featured in Game 2 was the awarding of the 2011 Roberto Clemente Legacy award to David Ortiz, the designated hitter of the Boston Red Sox. The Roberto Clemente Award recognizes the MLB player who “best represents the game of baseball through positive contributions on and off the field.” That’s video of Ortiz being recognized before the start of the game at the left. There was a lit...