It’s peach season where I live and so with peach juice running down my face my mind naturally turns to China and Asia and the fastest growing ethnic group in the United States. What do peaches and Asians have to do with each other? The prunus persica is Asian, a native to China that has long been a welcome addition to the American cornucopia. Likewise, Asian Americans are emerging as a ripe target for cause marketing. Asian Americans are among the best educated and the highest earners. At more than $500 billion, their annual buying power represents about 1/32nd of the entire U.S. economy. There are some 18.2 million Asian Americans in the United States, about 5.8 percent of the population. By 2050, they’re projected to grow to 40.6 million or 9 percent of the population. Eighty percent of Asian Americans live in households with Internet access, the highest among race and ethnic groups. Chinese is the second most common language spoke in America after Spanish. The medium income of ...
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