Cause Marketing

I looked back at my posts over the last few weeks and found little enthusiasm and a lot of criticism of the cause marketing efforts I’ve seen lately. I’m beginning to wonder if I’m like the drunk test performed on Steve Martin in the 1983 movie “The Man with Two Brains.” Martin’s character, who is in Germany, gets pulled over by the polizei and given a sobriety test that requires him to stretch out his arms and touch his nose, walk a straight line and then return doing a two-handed and one-handed handstand, perform cartwheels and backflips, and then juggle and tap dance while singing a German song. Martin pauses before undertaking that last part and says to the police officer, “…damn your drunk tests are hard.” Watch the clip here . What can I say? Everyone thinks that cause marketing is easy. And it is. If you’re the type who can juggle, tap dance, and sing at the same time. So gird up. Because I’m going to be hard on another cause marketing sponsor. The weekly sales flyer for Fresh M...