Kind Readers: Now you can join hundreds of others in the Cause Marketing Newsgroup and get all the thought-provoking insight, the top-flight analysis, and the bleeding-edge cause marketing ideas delivered right to your email box every business day. All from the largest, most comprehensive cause marketing site in the blogosphere. It couldn’t be easier to subscribe. Simply send me your name and your email address to aldenkeene at gmail dot com. When you subscribe each new post comes directly to your email box every business day. And when you subscribe you'll get a PDF copy of "Five Flavors of Cause Marketing," a matrix which explains the elements of Cause Marketing and includes specific examples. It's a great brainstorming tool that helps ensure your cause marketing campaigns have all the appropriate components. Did I mention that all this cause marketing fabulousness is free? And not just free, but free from obligation and worry. Because, rest assured, I will never sel...
Dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.