U.S. Census figures put ecommerce at 5.1 percent of total retail sales in the second quarter of 2012, up from 4.6 percent in the second quarter of 2011. Almost everyone see etail’s percentage of total retail sales doubling and even trebling in the next three to five years. Naturally a lot of cause marketing has migrated to etail as well. However, rare is the etail cause marketing promotion that really makes good use of the Internet’s many powers. It’s like running a TV commercial, but without using any sound. Or, showing a blockbuster on 25 percent of the movie screen. This campaign by Chicbuds.com, which sells earbuds and this cute little powered speaker for your mobile device for $40 called a fauvette. During October, 2012, 20 percent of the sale of each bedazzled fauvette… or $8… goes to the Breast Cancer Research Foundation. Fauvette, in French, means a small singing bird, like a nightingale or a warbler. These fauvettes come bedazzled with crystals in pink, black and gold, ...
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