Cause Marketing

Blogger’s note: It is with great pleasure that I bring you today’s post from guest blogger Jose Sanchez from Mexico City. Jose has a half-dozen years experience in cause marketing in North America’s second largest country. With this post, Jose gives us an update of where cause marketing has been in Mexico and what it’s future might be. Jose's Twitter handle is: @josemsanchez80. If you're a cause marketing blog reader from a country other then the USA and would like to pen a guest post about cause marketing in your country like Jose has, please contact me: aldenkeene at gmail dot com. A Glimpse at Cause Marketing in Mexico It's 7 pm in Mexico City. You turn on the TV and hear a cacophony of social marketing and cause marketing messages. “Hello! I’m brand X and if you buy this magical product, you will help the…”, “This product is the work of the X community in Chiapas...”, “Today is the international day of.... and so, today the 20% of your ticket will be donated to...”,...