Cause Marketing

By profession, Tal Ater is a web programmer and affiliate marketer. But by inclination he is a “treehugger,” and, how to put this? … a bit of a subversive . Go to his website called Green Any Site (GAS) and drag his bookmarklet... also called Green Any Site... to your browser’s toolbar. When you press the resulting ‘Green This Purchase’ button every time you make a purchase online a donation is made to green cause. Right now it’s Conservation International , but in the months to come GAS will benefit a rotation of green causes. How does it work? Well, many e-tailers have affiliate relationships with other websites. If you steer someone to the e-tailer through your site and that person buys something, then you get a referral fee. Amazon and all the other big e-tailers you can think of have affiliate programs. (Order one of the great books from the Amazon column to the right and you’ll see what I mean.) Well GAS donates 100 percent of that referral fee to their green cause du Jour . Ref...