Cause Marketing

Kind Readers: Right now Americans are wrestling over the issue of the Affordable Health Care Act, aka 'Obamacare.' But there's no need to wrestle over the issue of the blogosphere's largest, most comprehensive cause marketing site. It's all right here! Now you can join the Cause Marketing Newsgroup and get the the thought-provoking insight, top-flight analysis and bleeding-edge cause marketing ideas delivered right to your email box every business day. It couldn’t be easier to subscribe. Simply send me your name and your email address to aldenkeene at gmail dot com. When you subscribe each new post comes directly to your email box every business day. And when you subscribe you'll get a PDF copy of "Five Flavors of Cause Marketing," a matrix which explains the elements of Cause Marketing and includes specific examples. It's a great brainstorming tool that helps ensure your cause marketing campaigns have all the appropriate components. Did I mentio...

Kind Readers: Dudley F. from Johannesburg, SA is the latest person to join the Cause-Related Marketing Googlegroup. You can join, too. When you do, each new posting to Cause-Related Marketing comes directly to your email box. As an inducement, everyone that joins receives a copy of the "Five Flavors of Cause-Related Marketing," which explains Cause-Related Marketing in an easy-to-follow matrix and includes examples. It's a great brainstorming tool and helps ensure that your campaign has all the bells and whistles appropriate for that flavor of Cause-Related Marketing. To join, simply send me your name, your email address, city and country to aldenkeene@gmail.com . The city and country thing is important because it helps me know for whom I'm writing. Your privacy is important to me, so be assured that I will never sell your name or email address to any third party. Warm regards, Paul Jones