Cause Marketing

Patagonia, that region of Chile and Argentina at the southern tip of South America famous for its beauty and end-of-the-earth ruggedness, had a terrible fire in 2011 that left vast areas denuded of trees. Now a Santiago, Chile-based cause called Reforest Patagonia is working to replant a million trees in four of Chile’s national parks and reserves, and they’re asking for your help. Here’s how it works: they ask that you go to www.reforestpatagonia.com and donate $4. They’ll plant a tree in your name and email you the gps coordinates of where your tree will be planted. The website is reminiscent in its own way of the fundraising platform called www.supportewall.com which enables nonprofits to easily set up online donor walls. I conducted a Twitter interview… my first ever… with Brenna Loury, an American by birth, but a Chilean by adoption. She got her start in Chile working for Habitat for Humanity there. That’s my first question and Brenna’s response in 140 characters or less at th...