@ReforestPatagon Q2: What’s your organization’s mission?
@paulrjones Mission: to recover one of the world’s most important ecosystems (Chilean Patagonia) by planting 1M trees before the year's end.
@ReforestPatagon Q3: I think of Patagonia as being wild and untamed. How severe is the deforestation there?
@paulrjones 42,500 acres in Torres del Paine National Park, one of Chile's top ecosystems/destinations, were destroyed in last year's fire.
@ReforestPatagon Q4: Who are the main people involved?
@paulrjones the main ppl involved are those that you can see in this album: http://ow.ly/bRm2p. We also have major sponsors like @LAN_CL.
@ReforestPatagon Q5: How does the replanting work?
@paulrjones ppl buy their trees of 3 native species and receive their GPS here: http://ow.ly/bRmsx– our team in Patagonia plants them.
@ReforestPatagon Q6: Tell me about your promotion?
@paulrjones trees are worth $4 & our goal is to sell/plant 1M before the year's end by pairing w/ public/private institutions & individuals.
@ReforestPatagon Q7: Where did the idea come from?
@paulrjones the idea came from the great pain that was evoked from the fire in Torres del Paine in 2011. We felt a powerful call to action.
@ReforestPatagon Q8: What are your goals for the promotion?
@paulrjones 1 million trees sold & planted in Chile's pristine Patagonia by the year's end! Trees can be bought here: http://ow.ly/bRn9K!
@ReforestPatagon Q9: How are you promoting it?
@paulrjones in digital & traditional press, social media, among organizations, & word of mouth. Our intn'l campaign is just kicking off :)
@ReforestPatagon Q10: How will you use the money raised?
@paulrjones the money goes to planting trees and the campaign's costs. #ReforestPatagonia is 100% non-profit.
@ReforestPatagon Q11: How long will the promotion continue?
@paulrjones the campaign will last at least until the end of the year or until we reach our goal of planting 1 Million trees.
@ReforestPatagon Q12: What kind of response have you gotten so far from English-speaking countries? What about the Latin countries?
@paulrjones an incredibly overwhelming response here in #Chile & we're hoping for the same as we expand #ReforestPatagonia internationally.
@ReforestPatagon Q13: What suggestions do you have for NPO/NGOs considering something like this?
@paulrjones be transparent, gather an outstanding team that executes, and use communication tools to the max!
@ReforestPatagon Q14: Is there anything else you’d like to add?
@paulrjones to learn more abt this (literally) groundbreaking campaign & to plant your tree pls visit: http://ow.ly/bRpoV. Thank you!! :D
Labels: Argentina, Brenna Loury, cause marketing, Chile, Habitat for Humanity, International Cause Marketing, Reforest Patagonia, SupporterWall.com, virtual paper icons