Cause Marketing

OK, not pimping really. More like a gentle noodge to nonprofits and the companies that love them that it’s time to start email marketing. I was invited to a local presentation on email marketing from Constant Contact, the Waltham, Massachusetts email marketing outfit whose target market is small businesses and nonprofits. They offer a cause-related marketing campaign called Care4Kids meant to benefit children’s causes. Constant Contact customers are invited to nominate worthy 501(c)(3) children’s charities to receive a free account along with the training to create an effective email campaign. Non children’s charities are probably still eligible for charity discounts. If you’re outside the United States you might be able to induce Constant Contact to consider your cause. Alternately, you could suggest a similar program to email marketing vendors in your home country. It goes without saying… I hope… that every nonprofit needs an email marketing component. Email marketing is a good dea...