It’s wedding season and what with Prince William and Catherine Middleton celebrating their second anniversary this month (and the coming birth of their first child) it’s time to think again about the marriage of weddings with cause marketing. William and Kate’s marriage lead to an avalanche of collectables for sale. You could, for instance, have purchased a knock-off of Kate’s engagement ring, reproductions of the pretty frocks that she wears so well, even a collectible version of the carriage that will take them past St. James’s Park, Big Ben and the Houses of Parliament and finally to Buckingham Palace for the wedding reception. Plus about a cajillion other really cheesy keepsakes and mementos. But maybe you don’t want to do that at your wedding. You might, however, consider using the occasion of your wedding to do what the Royal Couple did and give to a number of causes. Here’s how the official Royal Wedding website puts it at the time: “Having been touched by the goodwill shown t...
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