Time Warp Cause Marketing from Hamilton Collection is Potentially Deceptive and Certainly Less Effective Than it Could Be Hamilton Collection’s “Breast Cancer Charity Collectible Shoe Figurine: Hope” (whew!) is cause-related marketing at its finest, circa 1989. This product, advertised in an FSI that dropped in September or October of 2006 would have been cutting edge 17 years ago. Now it appears, at least outwardly, to be deceptive. Why? Several things are conspicuously absent from this ad. The first, of course, is mention of which organization(s) will benefit from the sale of the “Hope” shoe. The second is any suggestion of how much donation will devolve to the unnamed organization(s) from each sale. When that information is missing, it’s easy to wonder if the promotion’s legit. Worse, the first sentence of the body copy “…share in the hope for the future with this inspiring sculpture designed to help increase breast cancer awareness…” does little to dispel any doubts. Because you co...
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