We’ve seen many times that not all cause marketing takes between a company and a cause. But after more than 950 posts it only just now occurs to me that I’ve never given much more than a passing mention to a kind of cause marketing that takes place between a nonprofit cause and another nonprofit. There’s a certain irony to this because I spent the second part of my career at Children’s Miracle Network Hospitals (CMNH) running accounts for four large nonprofit groups that worked to help North America’s children’s hospitals; the service groups Kiwanis and Key Club International, the veteran’s groups the American Legion and the American Legion Auxiliary, Log-a-Load for Kids, a subset of the trade group called the Forest Resources Association, and the fraternal benefit society called Foresters. I was reminded of these sorts of relationships by a press release issued by the Illinois State Bar Association, which recently announced a goal to provide 1 million meals to needy Illinoisans. T...
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