Cause Marketing

Quick Post: In keeping with Thursday's post on Current Energy and and my Dec. 5 posting on Sears Hero's At Home , I'm pleased to highlight  SoldierWish.com , which allows armed service men and women and their families to post wish lists that you and I can fulfill.  But do it now, secret Santa's. There's not much time before Christmas. Tip of the hat to Jeremy Hanks for introducing me to Soldier Wish.

Today’s post features a collection of all kinds of news relating to cause marketing, corporate giving and charitable donations. With my comments in italics. Stationary for the Troops For every $50 spent at FineStationary.com through the end of the year they will donate stationary, note cards and writing papers to members of the armed forces deployed overseas via Operation Gratitude . Hey, I appreciate businesses do what they can. But $50 is a pretty high threshold to trigger what amounts to an in-kind gift. Corporate Giving up in 2007 The Committee Encouraging Corporate Philanthropy in New York released the results of a survey that found that corporations increased their giving in 2007 over the year prior when measured as median amount and when measured as a percentage of pre-tax profits. 2007 was a year of mixed economic news. Maybe this bodes well for 2008-9. A Holiday Card that Gives Network for Good offers a ‘ Good Card ’ this holiday season meant to serve as a client gift. You l...