~Let's Put Her to Work Paying Down the Deficit! ~ Currently on newsstands is Forbes magazine’s '100 Most Powerful Women' issue and there at number 11 is Lady Gaga, whose blurb tells us that she is 25, that she ‘banked $90 million last year’ and ‘raised $202 million to fight HIV/AIDS through MAC’s VIVA GLAM Lipstick and Lipgloss sales.” Holy Simoleans, Batman. $202 million?!!! That makes Lady Gaga the most effective single cause marketer ever given that she’s only been in the public eye for about three years. How did I miss this amazing cause marketing story? In fact, the truth is a little ‘more nuanced,’ as the politicians like to say, even if Gaga may really turn out to be among the greatest cause marketers ever. John Demsey, group president of The Estee Lauder Companies, which has owned MAC since 1997 and who chairs the MAC AIDS campaign, introduced some reality in an interview with the Wall Street Journal recorded February 18, 2011. The MAC AIDS Fund raises money for p...
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