Years ago Junior Achievement had one of the most cleared-eyed policy manuals on cause marketing I’ve ever come across. It was insightful, strictly ethical, thorough, and filled with good ideas. And you’re going to have to take my word on all that because I can’t find it in my files or on the Junior Achievement website. If anybody has a copy, I’d love to see it again. But I wonder what that Junior Achievement policy manual would have said about this modest campaign from an AlphaGraphics store in Salt Lake City? In celebration of the store’s founding and the owner’s birthday, they’re hosting a BBQ benefiting Junior Achievement next Wednesday. Proceeds from the sale of the meal benefit the nonprofit charity whose three-part mission is youth development, education development, and economic development. The programs and materials at Junior Achievement (JA) are strong. It calls on more than 375,000 volunteers worldwide who serve tens of millions of kids. It has a clean operating record, a ...
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