Cause Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. A few days later reader Jessica Marlo left the following comment. "It really bothers me that you can't share this information with the rest of us! What companies make up the the "six" of the top ten and "33" of the 50? Sheesh!" I left the list out of the post not to perturb Jessica or anyone else, but because most such lists tend to be like chloroform in print; real snoozers. But I promised Jessica that I’d post the list. So fortify yourself with a good strong belt of caffeine and plow in. Now, this is admittedly idiosyncratic. Some of these firms may have done cause marketing that I’m unaware of. By the same token, the Alden Keene Cause Marketing Database has more than 5,000 cause marketing images. I don’t see all the cause marketing in...