Skip to main content

Posts

Showing posts with the label NLU Products

The Cause Marketing Genius of the Pink Ribbon

Wednesday morning I had a cup of pink-topped Yoplait Strawberry-Mango yogurt for breakfast. When I mail in that top, along with the others we’ve collected, General Mills will make a $0.10 donation per lid to Susan G. Komen for the Cure. I stopped at my grocer’s deli and picked up a little smoked turkey. The lady at the counter was wearing a pink hat with Komen’s version of the pink ribbon, but like all the versions of the pink ribbon, emblematic of the fight against breast cancer. There was a counter card saying that Boar’s Head deli product supports Komen . Later I was looking for one of those clear film protectors for my phone and I came across a local firm that sells just the thing. Oh, and they’re donating 5% of online sales in October to the Breast Cancer Research Foundation. If I had done all the above on Sunday or Monday instead of Wednesday, I could also have listed the pink ribbons wrapped around the goalposts and players on the NFL games I saw. This is October, National Bre...